Virtue Colorkick Blue-Purple De-Brassing Hair Care Shampoo for All Hair Shades, 8 oz

KEY INGREDIENTS • Alpha Keratin 60ku®: Virtue’s proprietary human keratin, repaves and repairs damage to give you stronger, healthier, shinier hair in as few as five uses. • Special Blend of Chamomile Extract, Lemon Fruit Extract, Red Cabbage Extract, Purple Ginseng Extract, and 100% natural Salicylic Acid from Wintergreen Leaf Extract: Provide subtle, cumulative brightening of yellow tones and rinse away brassiness. • Turmeric Root Extract: Works in conjunction with a mineral complex to provide antioxidant protection and protects from the damaging and color-distorting effects of UV/solar exposure, environmental pollutants, and free radicals. • Viola Odorata Flower/Leaf Extract in conjunction with Lavender Flower Extract and Rosemary Leaf Extract: Neutralize brassiness and reduce yellowing in a broad range of both natural and color-treated hair tones, including silver/gray hair. KEY CLAIMS: • 95% of women immediately felt their hair color looked more vibrant.* • 93% of women felt their hair color looked brighter and more revived after 1 week.* • 95% of women felt their hair looked shinier and less brassy after 2 weeks.* *Consumer perception on 57 panelists using product for 2 weeks. A naturally tinted violet shampoo with a rich and luxurious yet non-stripping, non-drying lather.